aDressed

The official blog of Gap Inc.

Product Spotlight: Banana Republic's Premium Denim

FashionDanielle Samaniego, Gap Inc. Blogger1 Comment

Meet your new favorite pair of blues.

Banana Republic has introduced a new line of premium denim fits in Skinny, Skinny Ankle, Boyfriend, High-waisted, and Legging with a fit and performance that highlights the best version of your body.

Using a state-of-the-art stretch technology, the line is designed to provide give for a slimmer look without that baggy after-effect where the jeans lose elasticity over multiple wears. They’re also super comfortable.

“Working with truly premium fabrics from some of the best denim suppliers globally has allowed us to really push the innovation and quality of our wash aesthetic forward,” said Omar Nobil, director of women’s design for Banana Republic. “The stretch technology has also enabled us to take a completely new approach to how we fit and we have been extremely happy with all of the positive feedback.”

Premium Denim is in stores now.