aDressed

The official blog of Gap Inc.

Beijing welcomes Old Navy

ExperienceKen Norcross, Stores & Store Operations, Old NavyComment

After launching Old Navy in Shanghai just 10 months ago, we are proud to say “hi” to the bustling Capital of China, Beijing – the second most populated city in China. 

Our gorgeous 7th store in China and first in Beijing is in a location south of central downtown Beijing and part of a mall owned and operated by Ikea. 

Over the family-fashion-and-fun-filled three-day opening weekend last month, we had more than 40,000 customers enjoy the Old Navy experience for the first time with activities including give aways, costumed doormen, candy girls and, of course a special appearance of Magic the dog.

Our team of local Sellebrities impressed the customers by providing exceptional customer service in our energizing store full of fun for the whole family. Our Beijing customers love our aspirational and current American fashion. The store scored a perfect 100% in CES for the entire first week of business (with many responses).

We all understand how important it is for us to win in China. Beijing is a gateway city and being successful there is a critical step in our international expansion journey. We look forward to expanding even further in China in 2015.

We're off to a great start!