aDressed

The official blog of Gap Inc.

The new Piperlime: It's more social

ExperienceJessica Smithwick, Gap Inc. bloggerComment

You’re scrolling through your Instagram feed, lushing over the super chic array of fashion bloggers’ posts. If only you could order the same stylish pieces that Gal Meets Glam, Olivia Palermo or Kate Mara are posting…guess what? The NEW Piperlime lets you do just that.

In today’s world of #OOTD, #Like.it and #bloggerstyle, fashion has come full circle meeting the customer where she is; social media. The new Piperlime lets customers shop directly off its Instagram feed as part of its new Shop Social feature. A collection of Piperlime Instagram posts from stylish everyday girls and celebrity bloggers outfitted in the latest trends and chic pieces are available on Piperlime.com.

Along with Piperlime’s social media integration, the brand recently launched a new logo, website, packaging and its first ever in-house private label collection – 68 pieces debuting on Piperlime.com and in the New York store in September (stay tuned!).

A few weeks ago, the website kicked off a new feature called “16-Hour Style,” which is all about transitioning through the day.

So, whether you’re a customer looking for celebrity style or fashionable everyday pieces, the new Piperlime is your connection to chic.

Hear more about the new Piperlime in the video above.