For nearly half a century, Gap has brought outside-the-box thinking to how we connect to today’s culture. When Doris and Don Fisher opened "Pants and Discs" in 1969, it wasn’t just about clothing — it was about culture as well. It was about a feeling.
Recently we announced our latest project in Taiwan, called the “REMIX Project,” where we asked 10 American and Chinese artists to use their unique styles to “remix” the Gap Arch logo tee (a piece that is as decidedly “Gap” as denim is.)
The resulting images are featured on a limited-edition collection of graphic tees. If you watch the video above, you’ll see some of these REMIX project artists in action, including:
- Wing Shya – an internationally acclaimed photographer and film director whose work spans fashion, film and art, and whose images have been on the covers of publications like ID, Vogue and Visionaire.
- Raintree – a graphic designer from Taiwan, known for his signature collage style.
- Craig & Karl – a creative duo who live in different parts of the world but collaborate to create bold work filled with simple messages presented in a thoughtful, humorous way.
- Wang2Mu – a Chinese illustrator and fan favorite in Greater China who is known for a meticulously detailed hand-drawn style achieved using only blue and red ballpoint pens.
We’re thrilled to launch this project across Greater China — we think the result is a visually dynamic and very cool set of limited edition t-shirts. The Gap Taiwan pop-up store has been a popular spot for people looking to buy tees — they’re selling well there and in Shanghai and Honk Kong (a couple of the tees are even sold out!)
The collection is available exclusively in select Gap stores in mainland China, Hong Kong and Taiwan, and is available online too.
We will continue to follow our vision of combining clothing with a love of art and culture. And we’d love to hear from you - tell us what you think of the designs!