aDressed

The official blog of Gap Inc.

Reserve your right to love your summer

FashionLiz Nunan, Gap Inc. blogger10 Comments

When you think of summer, what comes to mind? I think of summer vacation when I could throw my school uniform to the back of my closet and finally have the freedom to wear whatever shorts and t-shirts I wanted.  No matter what comes to mind for you, most likely it has something to do with something you love, which is why Gap’s latest global marketing campaign pays tribute to #summerloves.

Gap’s latest ads feature our new summer pieces as styled by popular and budding musical artists who are known for doing what they love, starting with retro-pop-soul artist Andra Day. Dressed in a printed linen bomber jacket and denim shorts, she embodies the power of individuality and personal passion.

Love how Andra styled her summer look? Starting today, you can shop her picks along with all of Gap’s latest summer product.

To celebrate the summer collection, 85 Gap stores across the country are holding Styld.by parties where shoppers can sip on drinks, shop the new collection and be inspired by the looks put together by the editors at UrbanDaddy. On May 8th from 6-8 p.m. local time, participating stores will host Miami-inspired events, bringing the look and feel of South Beach in-store. This season the marquee event will take place at our Chicago Michigan Avenue flagship with a special live performance by local band GLASS LUX. Click here to find an event near you.

Before you head to your local Styld.by party, Love it, Find it, Hold it. Starting today, Gap offers Reserve in Store at every Gap location in the U.S. - that’s over 500 stores! The service allows you to shop online from any computer or device, place your new summer looks on hold and pick them up at the Gap location most convenient for you. And, once you get to the store, our in-store Gap stylists can recommend items to complement whichever items you reserved.

How will you reserve what you love this summer? #GapReserved #summerloves

What to see more of Gap Inc.'s Fashion & Innovation stories? Go here.

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Andra Day