aDressed

The official blog of Gap Inc.

Gap’s Iconic Denim Meets Another Iconic San Francisco Landmark

ExperienceJason Hanasik, Senior Manager, Gap Marketing 1 Comment

Who better to sculpt a larger-than-life denim version of San Francisco’s iconic Golden Gate Bridge than Gap?

After all, Doris and Don Fisher founded the company in the City by the Bay back in 1969. We love San Francisco, and of course, we love denim.

During a recent refresh of Gap’s San Francisco office space, the Gap North America Specialty Creative and Visual teams were looking for ways to celebrate the history of our brand and the city we all love. 

Inspired by the denim sculptures built by Bonika Amarasinghe in our New York and San Francisco Gap flagship stores, we asked her to create a unique installation for our San Francisco office.  The moment we saw the design – the Golden Gate Bridge – we knew it was the perfect piece to anchor the atrium of our building, perched on the Bay at One Harrison Street in San Francisco.

The piece came to life over the course of four days. Watch the time-lapse video above to see how it was done!

Seam by seam, Bonika pulled apart our 1969 jeans, and we were reminded of the care that our global design teams in New York and production partners around the world put into each and every piece of Gap denim. 

Variations in wash, the color of the seams, and the rivets were among the details she used to create depth, dimension, shadow, and texture – all to bring the denim bridge sculpture to life and literally pop it off the wall. 

The best part?  Every day we are lucky enough to be inspired by such creativity, and reminded how our core business – 1969 jeans – were born in the City by the Bay. 

Here are images of denim sculptures in New York City:

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Gap - 48th & 6th, New York City

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Gap - Astor Place, New York City