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The official blog of Gap Inc.

Athleta hits 100 stores

ExperienceDanielle Samaniego, Gap Inc. Blogger3 Comments

Athleta has 100 concrete reasons to fuel amazing these days.

The brand is celebrating its 100th store opening this month at a time when active wear and the athleisure trend is having a multi-million dollar moment.  

The women’s active wear category is growing 16 times faster than the women’s general apparel category, according to recent data. And as an expert in both performance and lifestyle apparel, Athleta is seizing the opportunity.

“What excites me most about Athleta’s retail growth is our ability to connect with and inspire more women athletes,” said Kurt Kleespies, vice president of retail for Athleta.

“Our stores give our customer not only the opportunity to interact with our product, but create a local community experience that continues to help her become her most amazing self.”

Founded in 1998, Athleta has evolved from a catalog-only option into a leading performance fitness and lifestyle brand for women. It opened its first test store in Mill Valley, Calif. in May 2010, and has since expanded to 29 states across the country.