aDressed

The official blog of Gap Inc.

Behind the Scenes with Gap Inc. and Visa Checkout

ExperienceJennifer Poppers, Gap Inc. bloggerComment

Seeing a ballet performance of the Nutcracker for the first time is an awe-inspiring experience. It’s especially exciting when it’s a private rehearsal being filmed for a national TV ad campaign featuring three of our Gap Inc. brands.

The latest ad spot from Visa Checkout, the easier way to pay online in just a few clicks, features Gap, Banana Republic and Old Navy – the first national campaign to bring three Gap Inc. brands together side-by-side.

In the ad, principal dancer Maria Kochetkova performs an intricate portion of the Nutcracker while using Visa Checkout on a mobile device to purchase sweaters for several dancers in the cast. Maria donned a camera on her arm to capture the transaction up-close as she spun and pirouetted. 

Filmed in a historic San Francisco landmark, the ornate backdrop brought extra magic to the ballet cast who mixed and matched their leggings, tights and tutus with sweaters, henleys and lounge pants from Gap and Banana Republic.

Gap Inc. was one of the first specialty apparel retailers to launch Visa Checkout for customers who shop online. An easy way to pay from any device, the feature requires just a username and password in order to automatically populate previously stored credit card, shipping and billing information when making a purchase on the Gap, Banana Republic, Old Navy, Athleta and Piperlime sites. 

The TV campaign made its network television debut Nov. 10, during ABC’s Dancing with the Stars program, and will continue through the holiday season.

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