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Sofia Coppola Directs Latest Gap Campaign

ExperienceTighe Flatley, Gap Inc. blogger1 Comment

She’s worked with celebrities such as Kirsten Dunst, Scarlett Johansson and Emma Watson, but the latest star to work with Sofia Coppola is Gap’s crazy stripes sweater.

Gap tapped the Hollywood director to create four stylish short films for the Christmas season. The pieces, part of the “Dress Normal” campaign, explore what the holidays look like in homes across the U.S.

Highlighted among the crooning kids and pinball masters are key products, such as Fair Isle sweaters and cool biker jackets.

And, of course, there’s that crazy stripe sweater, which gets its season debut in the film, “Gauntlet.” Set to Johnny Cash’s “I Got Stripes,” the 30-second piece shows a girl coming home for Thanksgiving to an endless line of relatives.

Another film, “Mistletoe,” documents an awkward rejection under that classic, romantic Christmas symbol. It’s meant to feel familiar, funny, and oh-so-Gap – a creative way to highlight how the holidays really feel for so many of us.

“Sofia has brilliantly translated Gap's snapshots of these authentic family characters to the screen,” said Seth Farbman, Gap’s global chief marketing officer.

“Even if you don't always get your family, our message this season is that it's easy to give them Gap."

See the films below:

Gauntlet

Mistletoe

Crooner

Pinball