aDressed

The official blog of Gap Inc.

Jessica Alba brings her eye for style to Piperlime

FashionPaula Conhain, Gap Inc. blogger1 Comment
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Fashion Week always brings together the fashion elite and celebrities over days of back-to-back parties.

Piperlime, the brand known for continuously surprising its customers with the freshest styles, brought this experience to some of its best customers with a celebration for its newest guest editor, Jessica Alba.

Alba – an actress, author, entrepreneur, fashion icon and co-founder of The Honest Company –­ joined the brand’s line-up of guest editors this month, sharing her favorite picks from the brand both in store and online.

“I am excited to partner with Piperlime and select my picks for Fall,” said Jessica Alba, “I love the brands they carry and how they have edited the styles down to the best of the best with a mix of price points.” 

Last week, Alba joined more than 150 best customers and guests at the Piperlime store in SoHo, New York, to celebrate the launch of the partnership and share her style tips. Shoppers were able to check out the newest styles for fall, including Jessica’s picks, while enjoying cocktails and sweet and savory treats. They were even able to have their photos snapped with Jessica, who was wearing a few of her favorite pieces: a sleeveless plaid shirt by Skies are Blue and J Brand high-rise skinnies, available at piperlime.com.

Models, styled by Jessica herself, showed off the celebrity’s favorite head-to-toe outfits and customers were able to sample product from The Honest Company.

Customers Tracy and Meghan stopped by the store to enjoy the party and check out Jessica’s selections.

“I love Piperlime’s guest editor feature,” said Tracy. “The site is so well-curated, and I love how the store looks just like it. When I come to the store, I know exactly where to go to find what I am looking for.”

“This is my first time in the Piperlime store,” said Meghan. “I love how there are many price points. It is great for one-stop shopping.”

Jessica’s clothing, shoes and accessories picks are available now at piperlime.com.

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