Seems the star of Bravo’s “It’s a Brad, Brad World” comes to the brand by way of his sister, who is apparently a longtime fan and shopper.
So once Old Navy set its sightson Brad, folks from the brand sat down to breakfast with the stylist and a new partnership was born.
As part of Old Navy’s spring campaign, Goreski provides advice on how to pull together Old Navy jeans, tees, hoodies and dresses in five style videos (which lives on Old Navy’s YouTube channel). Additionally, his first style video aired this month with the remaining four set for the second season of his show, which started this week. Viewers will be able to interact with the show and style videos online at Bravotv.com during episodes by answering questions like “Which Old Navy outfit do you like best?”
As Old Navy Media Director Michele Schuh put it, “We think Brad is a really great match for us as he’s got that quirky Old Navy spirit in him, but he’s also inspirational and has a lot of fashion sensibility.”