It seems like everywhere I go these days, I’m hearing about the high-low fashion trend — pairing a splurge-worthy blazer with a low-cost pair of jeans, for example. Well, Aimee Song, the Internet’s It girl when it comes to style blogging, has mastered that art and then some.
And Piperlime, which has a history of partnering with stylists in the know, has added Aimee as its newest Guest Editor — just in time for spring.
Piperlime has a long history of partnering with guest editors, like celebrity stylist Rachel Zoe (who was the first) and Olivia Palermo. The editors choose things they like, and then customers respond (Rachel Bilson once convinced me to order a pair of Sam Edelman ankle booties).
I spoke with Jacquie Lenart, Piperlime’s VP of Marketing and Creative, for a little inside info on why we’re working with Aimee. Jacquie likes how Aimee always “adds a unique twist, which is very much in tune with Piperlime’s aesthetic.”
In the beginning, Jacquie and the team put together a list of bloggers, then whittled it down -- Aimee emerged as someone who fit Piperlime’s customers perfectly. The team then worked with POPSUGAR to secure Aimee for this partnership, and the rest is history. Also, POPSUGAR gives Piperlime a way to reach customers that might not yet know the brand.