aDressed

The official blog of Gap Inc.

Style “It girl” Aimee Song partners with Piperlime

FashionTanya Hart, Gap Inc. blogger1 Comment

 

It seems like everywhere I go these days, I’m hearing about the high-low fashion trend — pairing a splurge-worthy blazer with a low-cost pair of jeans, for example. Well, Aimee Song, the Internet’s It girl when it comes to style blogging, has mastered that art and then some.

And Piperlime, which has a history of partnering with stylists in the know, has added Aimee as its newest Guest Editor — just in time for spring.

In partnership with the leading lifestyle brand POPSUGAR, she is bringing her style tips, product picks and original video content to Piperlime.com, as well as on POPSUGAR.

Piperlime has a long history of partnering with guest editors, like celebrity stylist Rachel Zoe (who was the first) and Olivia Palermo. The editors choose things they like, and then customers respond (Rachel Bilson once convinced me to order a pair of Sam Edelman ankle booties).

We chose Aimee, known for her blog Song of Style (and her almost 700,000 Instagram followers), because she is aspirational, without being too “fashion forward.”

I spoke with Jacquie Lenart, Piperlime’s VP of Marketing and Creative, for a little inside info on why we’re working with Aimee.  Jacquie likes how Aimee always “adds a unique twist, which is very much in tune with Piperlime’s aesthetic.”

In the beginning, Jacquie and the team put together a list of bloggers, then whittled it down -- Aimee emerged as someone who fit Piperlime’s customers perfectly. The team then worked with POPSUGAR to secure Aimee for this partnership, and the rest is history. Also, POPSUGAR gives Piperlime a way to reach customers that might not yet know the brand.

Visit Aimee’s style picks on Piperlime.com, or watch a video of her offering tips, tricks and shortcuts. We can’t wait to see what she comes up with this season.