aDressed

The official blog of Gap Inc.

That’s a Wrapp! Gap Gifting Goes Social

Lydia Markoff, Gap Inc. blogger Comment

 

Want to give the gift of Gap’s casual American style -- quick? Maybe you forgot your best friend’s birthday (d’oh!), your pals want to chip in on a new wardrobe for the new grad, or your siblings all want to give Mom a shopping spree for Mother’s Day. You’re already on Facebook – now you can just Wrapp it up.

That’s right – Wrapp, Europe’s hot social gifting app, has just made its debut in the U.S., and Gap is one of the first retailers to join the party.  It offers Facebook users a new fun and easy way to give, receive and redeem gifts, and allow friends to contribute to the presents. You don’t even need a card – the value can be stored on your mobile device and redeemed online or in stores.

What great way to make someone’s day, huh?