iPad stations, videos on giant screens, fun photo-ops, limited-edition fashion giveaways: Now that’s the way to shop! Last week at the opening of Old Navy’s first-ever pop-up store in Japan, the brand took the shopping fun factor to a new level. And although no products are for sale yet -- Old Navy makes its outside-North-America debut this summer - international consumers are able to soak up the brand's irreverent spirit.
On location opening day, Lorenzo Moretti, who leads International Business Development & Operations at Gap Inc. shared his first-hand account of the experience:
“Opening morning was busier than any of us had expected and the crowds literally ran in to see what was in store. There was tons of press, TV cameras, interviews, and the pop-up shop was continually shown on Fuji TV. The excitement continued through the weekend. And even on Monday evening when we stopped by again, more than 100 people filled the space - enjoying the sizzle reel, iPad station, 'heritage wall' playfully showcasing the brand’s complete history, 'supermodelquins,' and more.
“Our key tenets of giving customers family fashion at a great value in a fun environment seemed to resonate strongly. We still have a lot of work to do before our grand opening in July, but we’re confident we’ll have an amazing new Old Navy store. And the wait for our new customers will be well worth it.”
Wish you were there? Us too! Get a glimpse through these cool pics:
Editor's note: Gap Inc. recently announced a new Global Brand President for Old Navy as the company looks to take this uniquely American and family-focused brand through its next phase of growth.