aDressed

The official blog of Gap Inc.

Kick Some Asphalt with Athleta’s Iron Girl Training Guide

ExperienceAbinta Malik, SVP, Gap OnlineComment
iron_girl.jpg

Female athletes: Ready to train for a 5K, a 10K, a sprint triathlon, a half-mary or an intermediate tri? Now’s the time – and you have an ally in Athleta’s new training guide. Developed in partnership with Iron Girl as a complement to the co-branded series of women-only race events, the guide offers detailed workout schedules, nutrition advice, tips on what to wear and pack on race day – and loads of inspiration.

An Athleta employee who’s using the guide to train for a relay says, “Using this guide is like following a recipe – it holds you accountable to the goal, helps with the mental game, and makes the workouts seem attainable but challenging. Plus, the images are awesome. These women are fierce! They’re inspiring! It makes me think: ‘I can do this – I AM doing this!’”

That’s exactly the aim; in the guide’s own words, prepping for a race is about “helping you harness that amazing power within you” so you arrive at the starting line full of confidence. It’s a natural outgrowth of Athleta’s own commitment to healthy, active lifestyles – or as we put it, “Power to the She.”

Want to get in on the action? Download a training guide or pick one up at any Athleta store. The first Athleta-partnered Iron Girl race of the season is April 22, 2012, in Clearwater, Fla.; check it out, and find an event to participate in here.