aDressed

The official blog of Gap Inc.

DVF Loves GapKids

FashionAbinta Malik, SVP, Gap OnlineComment

It’s a special time for moms and daughters who can’t resist playing “dress up.”

The Diane von Furstenberg collection hits babyGap and GapKids stores in the U.S. today and globally on March 28th.  In Diane’s words, the collection including signature wrap dresses and capri leggings “Celebrates life and color.”

 The designer gives a lot more insight into her inspiration in this behind-the-scenes video.

In it, she says, “A little girl, the minute she is born…  is already the woman she will be.  To empower a little girl is to empower the woman she will become.” 

I love that quote because you can truly feel the excitement and confidence in the room as the lucky “little” DVF models are having fun at the photoshoot.

(Check out what others are saying about the DVF and Gap partnership in the Washington Post, Lisa Eppich’s blog post on Refinery 29, and Olivia Bergin’s column on the Telegraph.)

Join the conversation on Twitter #DVFlovesGap.