aDressed

The official blog of Gap Inc.

Meet the New T

ExperienceCorey Lyons, Gap Inc. bloggerComment
new_t_1.jpg

“Check out, above, how Gap gave this San Francisco building (we rent space there) an extreme makeover … with, yes, colorful Gap T-shirts.”In other words, meet the new T!

While the actual T-shirts will show up in Gap stores next month, as part of the summer collection, we asked Felicity McGahan (VP of Marketing, Gap)  for a teaser of the creating thinking: “Summer is all about the T – we love mixing scale, art and optimism. We’re going to be asking you to Meet Our New T and Be Your Own T.”

But, for now, that’s just between you, me and that colorful building on Brannan Street …

new_t_2.jpg
new_t_3.jpg