aDressed

The official blog of Gap Inc.

GQ for Gap, a partnership fit for fall

FashionDanie Taylor, Gap Inc. blogger3 Comments

Give it a few years and they could be among the most well known designers in the world. But right now – specifically this fall – you have a chance you say you knew (and maybe wore) their designs back in the day.

We’re talking about GQ’s Best New Menswear Designers in America for 2012. The group consists of six relatively new, up-and-coming designers. Each has a penchant for great ideas. GQ, which we can all agree knows quite a bit about style, says these designers will help shape the future of menswear.  That future starts now, with a Gap partnership.

That’s right. The best in designer menswear is right here.

 

“GQ for Gap” is the largest menswear partnership Gap has ever done. Matthew Swanburg, Senior Merchandiser for Gap Men’s Bottoms and Accessories, says the partnership showcases how the men’s business has changed. “It’s great to have a partnership that focuses solely on the men’s business and speaks to the fashion-conscious male customer,” Swanburg says. “Men can trust us to carry product that is on-trend, and to partner with leaders in the fashion space.”

The collection debuted Sept. 27 in select North American Gap stores and on gap.com. Soon, it will be available in the UK, China and Japan. The limited edition collection includes everything from hats, belts and tees, to mohair cardigans, pea coats and parkas. The prices (ranging from $20 - $348) are just as varied.

“These designers are shaping the future of menswear,” says Mark Breitbard, head of merchandising for Gap North America. “It’s our honor to bring their distinct visions to life in a way that complements Gap’s casual American point of view.”

The future of men’s fashion is available right now. If you want to do some window-shopping, the collection is featured in a 14-page spread in October’s GQ magazine.