The biggest mall in Moscow is now home to the first Banana Republic in Russia. This is a milestone worthy of an FNO evening, don’t you think?
To celebrate, we hosted a press event with our head of design, Simon Kneen, and later we held a cocktail party and fashion show at the store. It was attended by more than 300 of our newest “friends” – including local celebrities. One of the biggest names was top fashion editor Evelina Kromtcheno, the editor-in-chief of L’Officiel. She is also the host of style talk show “Fashion Verdict” (Russia’s version of “Project Runway”) and, the voice of Meryl Streep in the Russian-dubbed “The Devil Wears Prada” ;)
Guests were able to shop the latest Banana Republic collections, including Mad Men and…winter coats. With 6 months of winter, shoppers here need to get a head start on their winter wardrobes as early as July.
Below are some shots I gathered from the events. Enjoy!
Simon in Moscow
Party at the store opening!