aDressed

The official blog of Gap Inc.

Banana Republic takes on Moscow

FashionRosemary K. Young, Global Corporate AffairsComment

 

While Fashion Night Out took over the stores and streets of New York, Banana Republic hosted its own after hours fashion extravaganza half way around the world, in Moscow. 

The biggest mall in Moscow is now home to the first Banana Republic in Russia. This is a milestone worthy of an FNO evening, don’t you think?

To celebrate, we hosted a press event with our head of design, Simon Kneen, and later we held a cocktail party and fashion show at the store. It was attended by more than 300 of our newest “friends” – including local celebrities. One of the biggest names was top fashion editor Evelina Kromtcheno, the editor-in-chief of L’Officiel. She is also the host of style talk show “Fashion Verdict” (Russia’s version of “Project Runway”) and, the voice of Meryl Streep in the Russian-dubbed “The Devil Wears Prada” ;)

Guests were able to shop the latest Banana Republic collections, including Mad Men and…winter coats. With 6 months of winter, shoppers here need to get a head start on their winter wardrobes as early as July.

Below are some shots I gathered from the events. Enjoy!

 

Simon in Moscow

Party at the store opening!

  

Fashion show...