This lovely building, which seems to gracefully showcase its own history and culture, will become “home” to our first Banana Republic store in the country later this year.
As a former newspaper journalist, what I found interesting is exactly how the building’s history becomes part of the BR brand experience – the building was once the offices of Le Figaro, the daily French newspaper founded in the 1800s. (The newsroom building I worked in, by comparison, was the epitome of bland, suburban office space, but that’s another story.)
This store will also feel like it BELONGS in Paris – including an exhibition of images curated by Michael Hoppen and French Art Deco antiques, marble floors, even a period elevator.
So, we’ll see you on the Champs De Elysees this holiday, no?