aDressed

The official blog of Gap Inc.

Shopping Paper Trail Goes Paperless

ExperienceShelley Perelmuter, VP CRMComment
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As a mom, receipts are just one more thing for me to jam in my wallet and lose at the exact moment I need it. That’s why I was excited to sit down with NPR to talk about the new e-receipts program at our stores - Gap, Banana Republic, Old Navy, and Athleta.

Now, time crunched customers, like myself, no longer have to worry about keeping their receipts when shopping our brands. Rather, shoppers can get their receipts e-mailed directly to them.

For me, this means one less receipt to keep track of. No more digging through an endless stack of paper with everything from doctor’s appointments to taxi receipts. No more wondering where the receipt is when I go to return an item. Our sales associates can look it up in the system. Oh, and one more bonus. It’s saves some paper and makes my shopping a little greener.

Still not convinced? Be sure to read the full NPR story here for more reasons to take your shopping paper trail virtual.