aDressed

The official blog of Gap Inc.

Pico de Gap serves up spice and style

ExperienceCatherine Rhoades, Gap Inc. bloggerComment
pico.jpg

No, you’re not seeing things. That really is a bright blue Gap taco truck, decorated with denim, and rockin’ a celebrity chef inside.

Word has it – the Pico de Gap taco truck idea came about when Gap’s Chief Marketing Officer, Seth Farbman was out getting grub with our 1969 design team in L.A. 

Talk about an unexpected twist in a taco truck and a new way to bring “style with sustenance.”

Customers can check out the latest 1969 fall denim styles on display and of course walk away with taco juice on a  $20 coupon for a pair of jeans.  Here’s the skinny  - pardon the pun - on the coupon details..

You’ve got to see it to believe it.  Here’s a video clip from when I caught up with a Pico de Gap truck in front of the “Chelsea Lately” studio in L.A. (Forgive the shaky-cam, I was trying to eat a taco at the same time…)

Top Chef’s Marcel Vigneron mingled and shared his recipe with a pretty hungry and stylish crowd.  Chef Ryan Scott serves up his version of the $1.69 tacos in San Francisco,  Rick Gresh rolls up in the truck in Chicago, Katie Lee is spicin’ it up for New Yorkers.

Hungry?  Find out where the truck is parked today by following your local truck on Twitter:

@PicodeGapLA

@PicodeGapChi  

@PicodeGapNY

@PicodeGapSF