aDressed

The official blog of Gap Inc.

What it's like working for Gap in China

TalentDaniel Yang, Gap China Store ManagerComment

想知道在GAP中国零售店铺的工作是怎样的么

I’ve been with Gap for about 10 months and the year has been exciting.  I was invited to San Francisco to learn about the company and  train for my role in opening the first Gap store in Beijing, China.  The company just promoted me to store general manager and I moved to Care City in South Beijing where we just opened Gap’s 5th store in China.

It’s different from our stores in Beijing and Shanghai.  It’s in a new mall in an area with more than 500,000 residents with convenient subway and bus connections.  I’m really excited to connect to our customers in this new environment.

屈指算来从加入GAP到现在的十个月非常之精彩,我有幸经历了旧金山的启蒙之旅并参与中国第一家店铺的开业,随后公司晋升我为中国第五家店铺——首地大峡谷店的店总经理。刚刚开业的首地店位于北京南城,与之前的四家店铺比较起来有些不同:购物中心新近营业,周边有着超过五十万的常住人口,地铁和多条交通线路使交通非常之便利,所有这些都将帮助我们吸引更多顾客。

What are customers in China like?

想知道中国的顾客是怎样的么?

What I’ve learned about our China customers is that they are now observing and following global fashion trends. They are very concerned about product quality. And they are savvy shoppers who watch for promotions and know about the Gap brand products. They call and visit the stores, shop online, and design unique looks with Gap clothes.  I’m not sure if these are also popular in the U.S., but customers here love the 1969 jeans, easy fit khaki pants, cropped pants and logo tees which are made to suit Chinese consumers’ body types.

根据我所了解的中国顾客,他们已经开始关注并跟从国际时尚趋势,关心产品品质,并且对折促销活动非常敏感并且了解GAP品牌以及我们的产品。越来越多的顾客通过电话、访店和网购很好的知晓了GAP以及我们出众的设计。我不太确定美国的市场,目前我们的顾客非常喜欢1969牛仔,宽松卡其,七分裤以及LOGO短袖T恤,所有这些都是为中国顾客量身打造的。

I’m am really proud of our Care City team and excited to work with future employees as Gap continues to grow in China!

我作为首地团队的一员倍感自豪,同时也期待伴随GAP在中国业务的成长有更多成员加入!