aDressed

The official blog of Gap Inc.

Tips for maximizing the maxi

FashionAbinta Malik, SVP, Gap OnlineComment

The weather was warm and the sun was setting over a Spring evening in San Francisco. It was the perfect backdrop for a group of fashion bloggers and a very lucky me to toast the launch of the Banana Republic Special Occasion Monogram Dress Collection.  

One of styles featured in the new collection is this summer’s must-have look – the maxi. But, before you say, “I can’t pull that off,” or “I’m too mini for a maxi,” here are some tips from BR’s Simon Kneen. He should know… because he’s the guy behind the designs.

  • Size it right - the dress should be just touching the floor with top of foot showing through. Too much ankle means it’s too short.
  • Don’t rule out prints - pick prints that are grounded in white, which flatters any shape.
  • For a casual look, pair your dress with a neutral-color cropped cardigan and a flat sandal.
  • Take your maxi from casual day to fancy night with items you already have in your closet like dressy sandals, a clutch, and metallic chains to go a little bit edgier. 

See what the guests picked as their favorites:  Amber's NotebookMission Closet and MSBChic.