aDressed

The official blog of Gap Inc.

Konnichiwa Ginza!

ExperienceAbinta Malik, SVP, Gap OnlineComment

皆様、こんにちは!Minasama Konnichiwa! 

 It’s been a whirlwind of excitement here in Japan with the opening of our Gap flagship store in Ginza today – we gave away hundreds of jeans to eager customers and our pre-opening event and ribbon cutting ceremony were attended by celebrity guests, including budding fashionista Avril Lavigne and model Izumi Mori.

Ginza is one of the most prominent retail shopping districts in the world...yes, the world and as the leader of Gap Inc’s Asia region, I’m thrilled to present our newest flagship as open and ready for business.

If you’ve been following our growth around the globe, it won’t surprise you to know that we’re not new to Japan. In fact we’ve been in here for more than 15 years.  From the launch of our first store to today’s Ginza opening… I have to say Japan’s shoppers are pushing us to be even more innovative with the store experience and clothing lines.

Japanese consumers are among the most astute fashion consumers in the world, and also in Asia. Japan’s shoppers expect to find American casual style clothes that can be worn in different places – to work, going out, and of course on the fashionable streets of Ginza. They use the term “fast fashion” but make no mistake – they don’t mean throwaway clothes that go out of style in a few months.  Consumers here demand quality, versatility, and enduring substance – and they expect that from us. 

Where are we headed next? Hong Kong.  And keep an eye out for Banana Republic, Old Navy, and Outlet channels in Asia. We look forward to growing to seeing how you, our new and long-time customers individualize and personalize our clothes. We have no doubt you will make us look good.

どうもありがとうございます! Domo arrigato gozaimasu and happy shopping!