aDressed

The official blog of Gap Inc.

Shop ‘til you drop – from your smart phone?

ExperienceAbinta Malik, SVP, Gap OnlineComment

Fun fact about mobile shopping…

According to the National Retail Federation, more than one-quarter of Americans with tablet or smart phone services said they have or will purchase gifts with their devices this season. Also, thirty seven percent said they have done their holiday shopping research from these devices.

I don’t know about you, but I definitely fall into this group. With only three weeks until Christmas, I love being able to use my iPad and smartphone to pre-shop brands - like Gap, Old Navy, Banana Republic, Athleta, and Piperlime. With mobile optimized sites, it’s really easy for me to do holiday shopping research and make purchases when I’m not near a computer, but have some time on my hands.

What’s “mobile optimized”? Essentially, it makes sure you can have the same experience you would have at the computer on your phone. The site is as easy to ready, navigate, and purchase from. Check out this video to see how it works. You’ll be shopping straight from your phone in no time!

For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.

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