aDressed

The official blog of Gap Inc.

What’s your Cyber Monday plan?

Cacky Rhoades, Gap Inc.’s Social Shopping AdvisorComment

Happy Cyber Monday, social shoppers!

According to ComScore online traffic tracker, over the weekend, online shoppers in the U.S. spent $816-million - a record for Black Friday. I wonder if online deals seekers will set another record today?

As you know, I meticulously planned out my Black Friday game plan, so you may not be surprised to learn that my strategy for today was not much different. In fact, my cyber shopping is done for the day because I made sure I got up early and attacked the online sales before I even got to the office.

But early morning cyber shopping doesn’t work for everyone. According to a survey from the National Retail Federation, 58.4 percent of workers with Internet access, will shop for holiday gifts from the office this year. That means, between meetings and e-mails, nearly 80 million people will be cyber deal hunting!

So, what’s your Cyber Monday shopping plan – are you going to be an office shopper? A lunch-hour mobile shopping maven? Or did you get up early like me?

For more from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.

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