aDressed

The official blog of Gap Inc.

Old Navy goes pink for a cure

ExperienceDanielle Samaniego, Gap Inc. BloggerComment
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Many companies and organizations recognize Breast Cancer Awareness Month every October, and Old Navy is doing something unique to join the fight.

As someone who lost a loved one last year to this disease, today’s partnership announcementbetween Old Navy and the Susan G. Komen Foundation makes me proud to work for Gap Inc. I know my aunt would have appreciated this effort and been pretty in pink (which she wore often in support), wearing a shirt to promote the cause.

Throughout this month, you can make donations to the Komen Foundation at any Old Navy store as well as purchase T-shirts and hoodies for the whole family from the iPromise line to honor and bring attention to the month’s cause.

With apparel that offers messages of “Hope, Fight, Cure” and five percent of retail sales benefitting the foundation’s efforts to combat breast cancer, I know I’ll happily and fashionably be wearing my support this month.